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Chelpipe Group "Innoprom 2016"
Exhibition
Innoprom 2016
114 m²
The customer planned to use the exhibition as a launch pad to showcase the latest projects developed by students at the Chelpipe training facility and to present the “white metallurgy” philosophy in a creative way.
The Stars Wars movie was chosen as a leitmotif of the stand’s concept. The company’s philosophy is compatible with the film plot so its motto Come to the Light Side was also the key message of the stand. Based on it, the students at the Chelpipe training facility staged a flash mob performance. And a large interactive floor was the flagship art element. The floor gradually transformed into a vertical pole equipped with a LED reticle and a video whose captions were in the same style as in the famous film.
 
Such a concept demanded the use of sophisticated architecture, state-of-the-art matt and glossy materials and a considerable number of multimedia. The project architecture implied using all the height available without any suspended structures. To enhance the space effect and visually complete the concept, we used professional lighting with alternating light shades.

The interactive video floor was a WOW idea which fitted the concept perfectly. Our stand was the brightest one at the exhibition, and it is the best visualization of our company’s philosophy!

Chelpipe Group