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Oral-B "Dental Expo 2016"
Exhibition
Dental Expo 2016
250 m²
At the exhibition, our customer intended to showcase the new product, a smart toothbrush. To this end, various activities were designed, which meant a special approach to the space zoning.
We suggested an architectural project which allowed us to ergonomically combine the explosion space and arrange all the required areas, such as areas for sales, handing out gifts, test driving, lectures and presentations, dentists’ examinations, an Insta-zone. The stand was equipped with full height RGB-lit smart toothbrush model. In the test driving area, the visitors were given an opportunity to try the new toothbrush compatible with a smartphone. Despite having to accommodate quite a number of areas, expert lighting equipment enabled us to consistently illuminate the whole exposition.
 
The stand made use of diverse multimedia equipment, e.g. seamless LED displays, soundtracks for the presentations, computer stand with an image game.

The full size toothbrush model was a real eye-stopper! At the exhibition, our stand attracted visitors all the time.

Oral-B